674. Food Marketing and Children


Did you know that during the COVID lockdowns the food industry doubled down on its marketing to children? Knowing that children were mostly at home, watching TV, the food industry geared its advertising directly to them. It’s being called food porn!

The study, published in the Journal of American Medical Association, revealed that over 90% of children between the ages of 2 and 19 live on junk food. On top of that, 70% of children in the United States are obese! 70 percent!

Dr. Martin is angry this is happening! It literally makes him sick knowing how this will affect his grandchildren. By the year 2030, the World Health Organization is predicting a pandemic of diabetes – a pandemic of diabetes! Our health truly is in jeopardy!


Announcer:  You're listening to The Doctor Is In Podcast, brought to you by MartinClinic.com. During the episode, the doctors share a lot of information. As awesome as the info may be, it is not intended to diagnose, cure, treat, or prevent any disease. It's strictly for informational purposes.

Dr. Martin:  Well, good morning, everyone. Once again, welcome to another Live here this morning, and we're hoping you're having a great start to your day. Now, I even titled this food porn. This article that I read in the JAMA, which is the Journal of American Medical Association, literally makes me sick. It's crazy. The study says that over 90% of children from 2 to 19, 90%, live on junk food. Live on junk food. 70% of the children in the United States of America are obese; 70%. The food industry, this is what JAMA was saying, is the culprit because of food porn. Advertising to children, advertising to their parents, and they're not stupid because, especially... and this is what the article was saying, that especially in the time of COVID, the food industry doubled down, they doubled down on their marketing to children. Knowing that children mostly were at home, watching TV, and food porn, they saw it. They saw it. They saw it, these kids.

Guys, I can't tell you how angry that makes me. We have no idea, we really have no idea. I mean, the world has no idea. I know you guys do. The world has no idea what we're doing to these children. What this diet of crappy carbohydrates high in sugar, not just sugar, high in the Frankenstein sugar, high fructose corn syrup, and combining that with bad oils, what it's doing to our children, my grandchildren, and now my great-grandchildren. It's unbelievable that this world... You know, I've said this in the past, the world threw kids under the bus. My generation, and we ought to be ashamed of ourselves, were more worried about saving grandpa and grandma than children. One of the things that has happened is this food porn. Now, I'm going to say something here that I think you will understand. When they say... I mean, I didn't say it. I'm shocked that they would even report on this, but they are. When they're saying that 70% of children in the United States... Bring it to Canada, what's the difference? What they're saying is uh-oh down the road. 

Let me just give you a couple of things that these ‘food porn’ what they do. I actually saw it on our site, on the Martin Clinic site the other day. I don't know if the person meant to say it or not, but it's one of the marketing tools that the food industry does. Everything in moderation. The journal actually said that that's one of their marketing tools. It's not like the food industry doesn't know that sugar is bad. Of course, they know that, but they can't say it because they lace, like poison, they lace almost every food with added sugars, almost all of them. Read your labels. Teach your kids, parents and grandparents, teach your kids to read labels. Not hard. All they got to do is look at how much sugar is that. Don't teach them calories. Who cares? It doesn't mean anything. See how many carbs are in the food and how much sugar is that. 

One of their advertising tricks is all in moderation. In moderation, everything is good. No, it's not. I was reading another study this weekend. Let me read it to you. A new paper on just high sugar in two weeks, here's what it does... In two weeks of consuming a fair amount of sugar... So kids, they live on treats. They live on crappy dinner. They live on noodles and they live on white rice, and they live on cereal and they live on juice. That's high sugar. Two weeks. This is what they're showing, especially high fructose corn syrup. This is the worst of all, like I said, you know me, I even attacking high-fructose corn syrup since it was invented. Remember, it was invented. It's not in nature. High-fructose corn syrup is not natural. It's manmade in a VAT. It's manmade. It's industrialized sugar. It's cheap. It's highly, highly addictive, like cocaine. 

You think the food industry isn't smart? They get kids and they hook them. You know, grandma, the food industry is not aiming at you. They're not aiming at me. They figured they're not going to be able to change the habits of old goats, you know what they do? They advertise food porn, that's what I call it, food porn to kids. In two weeks, listen to this paper... Increased insulin resistance, increased triglycerides, dangerous fat balls floating through your blood vessels, and, two weeks, increase in uric acid. Now, I'm going to do a whole study, teach you this uric acid because most people think of uric acid and gout. Yeah, that can happen, but most people don't get gout with high levels of uric acid, but it's very inflammatory. I call it uric acid without gout, anyway we will go into a teaching. I need you to understand how that happens, but at the end of the day, it's bad food.

Now, listen, it's not just sugar again. Remember, like high fructose corn syrup, but the worst combination, what I call rat chow. You know in the labs when they do tests on mice or rats? Why do they do that, by the way? Why do they use rats or mice? Because their life cycle is very short. So when they want to do something and get results, like to find out what's happening, they don't want to look at this stuff over a couple of years or whatever. They want it in a short term. So when they change their diet, they get results right away from the laboratory rats or mice. You know what they use to fatten them up when they want to get these mice obese. It's very simple. They use what we call rat chow, and that's not just sugar, it's sugar with fat, crappy oils. They put it together and, presto, you have obesity in mice in days. In days. 

But what they're not telling you, because when people think of obesity, they think, generally, they're inactive. Yeah, they're eating too much, but they don't know the consequences of it, what that does to the heart if your triglycerides are going up, what that does when your inflammatory markers are going up. Imagine children with a silent inflammation because they have insulin resistance. Imagine our kids, our grandchildren. Their health is at stake. It's unbelievable. It's food porn. It is demonic. It's just unbelievable. Like I say, there's such a diversion going on today. It's almost like smoke and mirrors. You know that, when the magician came and how did he fool you? With smoke and mirrors, the old saying. 

But the world is fooling us with smoke and mirrors in food porn, and what they're doing is... Everything has to do with this bug that's going around the world. Have we never had a bug go around the world? Everything. I can't get over it. It's consumed the media, politicians, people, and what's happening is the food industry has taken advantage of it and they have upped their food porn to kids. Because parents are mostly ignorant of what's happening, it's sad. All I can do is bring this to you. I have no influence over your children or grandchildren and you do, but you know how much? Well, not going to be easy, guys, I tell you that right now. 

What I used to like is when I was in practice and I could get a child with ADD, autism, digestive issues, allergies, or whatever they came in with. Kids are smart and once they finally get into a doctor's office, I used to talk to them. I said, "Listen, man, you're going to have to make some changes in your life and it's not going to be easy, but I will promise you this one thing, you will not leave here with a plan to fail; you'll leave here with a plan to succeed and I want you to understand it. One thing you need to do," and I would show them, "is here's how you read the label," and I had a cereal box. Ask my staff. I had a cereal box in my office. I kept it there. For years, I kept a cereal box to show kids, parents, here's how much sugar is in that cereal. They used to be shocked. "That's the one I buy at Costco for my kids," and they're all the same pretty well. I used to say, "Well, you might as well have a chocolate bar for breakfast. What's the difference? You're giving them orange juice. Why don't you just give them a Pepsi? What's the difference?" "Oh, doc, I'd never give my child a Pepsi in the morning." No, but you're giving them orange juice, what's the difference? "Dr. Martin, it's Tropicana." Who cares? It's got about 50 grams of sugar in it in a glass. Your body doesn't know the difference. Your squirt gun, your pancreas, squirt gun, squirting insulin goes crazy and kids start their day with that. 

It's food porn, guys. It's food porn, and the long-term effects of this... I'm not a prophet guys, nor the son of one, okay? Just want you to know that. Everything I predicted just about, when it came to this virus, I was wrong. Like, here we are, we're still going. We're still going, but I'm wrong about that. But here's what I think I'm right about. Listen, I'm not the only one that says it. By the year 2030, that's not that far away, right? By the year 2030, here is what the World Health Organization has said. Now, they're not always right, but what they're predicting is a pandemic of diabetes. It's a pandemic of diabetes that's coming. And as I have mentioned to you in The Reset book, at the root, the root cause of the increases in cardiovascular disease, the increases in cancer, the increase like crazy in Alzheimer's, is caused by metabolic syndrome, which is insulin resistance caused by eating crappy carbohydrates and crappy oils. 

In the middle aisles of your grocery store, packaged goods, fast foods, kids are being weaned on it and the food industry is licking their chops, and what they've done is they bought out. They're not stupid. They bought out a profession. They bought it. They bought a profession. Imagine that. It's like the pharmaceutical industry have bought a profession, bought and paid for medicine. The old time doctors would roll over in their grave, but they've been bought. You know what? The food industry is not stupid. They bought another profession; that is the dieticians. They bought them and their lingual for a dietician is moderation. They got the food chart upside down. They have the pyramid with carbs, grains, and they got at the top of the pyramid that very little narrow, "Oh, you got to be careful with the dairy and the meat and the eggs." Like, "Don't eat too much of that." You need the bottom of the pyramid where you need to eat, but I'm telling you guys, it's propaganda and the food industry and the pharmaceutical industry are huge. What they do, what they do, and I used to say this in the 1970s, but today it's a thousand times worse. What they've done is they completely buy social media. They buy social media so you have venues that will cancel people that go against them, from YouTube to Facebook to Twitter because they buy.

I've never seen such propaganda in my life, food porn, and I am terrified for my grandchildren. Terrified for my grandchildren, and the world they're growing up in, and the food industry. They doubled down. Through this last 18 months, they've doubled down. They're just hooking people like you get hooked on drugs. I don't know if you've ever met addicts before. I spent a lot of time, over 35 years, in what they call the prison ministry. I'm just a volunteer, 35 years of it, and I had a heart for people incarcerated. You know what I found? It was well over 95%, they were all addicts. All of them. They'd steal off their grandma to keep up their bad addiction, and this is why it's so important, guys, it's so important that when you look at food, if you're not an addict, you might not understand what an addict goes through with food.

But some people, they're pretty good. When they're hungry, they eat. When they're not hungry, they don't eat. They don't know what an addict is. They're always hungry. A carboholic is always hungry. Like, for some people, that's why they still today talk about calories. Dieticians do it. They talk about calories. But when you're an addict... what? Calories?  I can have a huge meal and an hour later I'm hungry. That's an addict, guys. They're so messed up hormonally. They have what they call leptin resistance and this is happening in children. Children are eating when they don't need to eat. They're not hungry, but they're starving. They don't realize it's hormones and, parents, of course, they're never taught that and if they would only change the fuel. You got to understand me, okay? 

If you follow me around and I have a running commentary, if I see someone, a child that's obese, you know what I say in my head? That child, I mean, obviously is a carboholic, but I go deeper than that. They have messed up hormones already. They have insulin resistance and they have leptin resistance. Leptin is telling you you're full. Theirs don't tell them they're full, and their furnace. When you see a child that's bigger, they're leptin resistant. They have resistance to the hormone leptin. They're eating the wrong fuel. I always say in my head, "These kids, they never, guys, never, never, you can say never with 99.9999, never get anywhere near obesity... I'm going to say it slowly so you get it. If you see a child, you don't have to do a BMI or anything. You don't have to do that. You just observe with your eyeballs. What do you see? I see a big kid. Okay. 100% of the time, they are eating the wrong fuel. 

They're not getting enough eggs, meat, and cheese. They're just not. They're never getting fat on cheese. A child never ever gets fat eating eggs, meat or cheese. Never. "Oh, you're eating too much eggs, meat and cheese. That's why you're putting on weight." No, no. The food industry would have you believe that. Where do you think the whole cholesterol thing came on? When you eat the wrong fuel, you are changing your hormones inside your body. You're going to get not only insulin resistance, you're going to get leptin resistance, meaning that you're stoking your fire with the wrong fuel, paper and twigs instead of logs, and that messes up all their hormones. 

Then JAMA, the Journal of the American Medical Association agrees with me. Wow. They're saying from 2 to 19, 2 to 19 and, oh, by the way, mommy, when you eat wrong, when baby is in placenta, you're already putting him on that road. Guys, I'm telling you, it's food porn. If you take out your Bible and read in Matthew chapter 7, it talks about two roads. Jesus talked about two roads, the broad road and the narrow road. It's one of my favorite illustrations in the Bible. Now, this is spiritual roads, but I'm telling you, I use it in a physical sense, that 99% of the people are going down the wrong road and they have no clue because they've been lied to, deceived, food porn. When I look at the future, as limited as I am, when I look at the future and I go, "You guys, you haven't seen nothing yet. You haven't seen nothing yet of what's going to happen. It's going to collapse. Our economy is healthcare, because it's not healthcare at all, it's disease care. 

Guys, I'm going to tell you something. Diabetes is the last thing that happens. Even though 50% of the population are diabetic or pre or more than that, 88% of the population are unwell metabolically. Kids are fattening up their livers, increasing their triglycerides, increasing their insulin resistance. We're not going to be able to pay for all of it. I don't care if you live in Canada or United States, it's not sustainable. It's just not. You know what? Another thing... I'm going to finish with this. You know what really bugs me in case you don't know? Really bugs me through this last 18 months? Nobody in the mainstream media, very few in medicine, are talking about prevention. They're just not. Unbelievable. Unbelievable. If I didn't see it with my own eyes, food porn, the marketing to our children and our grandchildren and, for me, my great-grandchildren. Unreal. 

So I get excited, guys. I can't help it. I want you, at least you guys know, and then we will go out like little John the Baptists into our homes, the people that we can influence, and you can help by sharing. You can share it right on Facebook or tell people to get the podcast downloaded.  By the way, the book, The Reset, it's back. It's back in stock. Number one bestseller in Canada. Thank you for that. It's back in stock. Third print, incredible. Guys, you want to give a gift of life to a friend, give them that book, their health, and people, amazing the comments we get when people, they make it a lifestyle. Wow. What happens to them? Okay, guys. Thanks for watching again. We love you dearly and we'll talk to you soon.

Announcer:  You've reached the end of another Doctor Is In Podcast, with your hosts, Doctor Martin Junior and Senior. Be sure to catch our next episode and thanks for listening!

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